Izarra is the Basque "star" that protects and guides us.
It was and remains one of the major symbols of the Basque Country that shines throughout the region, in France and around the world. Izarra is one of the Basque Country’s greatest ambassadors that has given a certain vision of the region for more than a century.
Marketed in the Americas in the 1910s and in 72 countries from 1970, Izarra has always promoted the Basque culture of its times. Exporting the image of the Basque Coast, Basque sports and Basque cultural traditions, Izarra now seeks to promote a way of discovering the elegance, beauty and vitality of the Basque Country through its landscapes and all those who defend its contemporary elegance.